Advertise Your Business in Tough Economic Times

Catch More Bees with Advertising
Photo by Nik

If you have your own business you may think during this economic time you should cut back your spending on advertising. This is not the case. You should continue to advertise now if not more. After all, your competitor is advertising to keep his or her business afloat.

Advertise through the newspaper, heavily online and let your employees know that your business is doing fine. Tell your employees that you plan to expand in the future and your reward will be more business for you. How? Your employees will tell their friends and family that your business is going strong. This will help make your employees feel they have a secure job. Also, your employees’ family and friends will spread the word about your business causing more advertising about your business. The hidden benefit is word of mouth advertising is free.

Be sure to keep in close contact with your customers. You especially want to keep in very close contact with your main customers so that other businesses that specialize in the same type of business as you do, do not steal your customers away. Ways you can keep in contact with your customers is to offer specials on products, send out thank you e-mails or letters to your best customers that you appreciate their business. In the thank you e-mails or letters you may want to include a discount off of their next order. Your dedicated customers will appreciate being rewarded for staying loyal to you. How many times have you seen companies offer "new customers only" rewards? For loyal customers this does not seem fair and it can make them actually turn bitter towards a company.

During tough economic times keep your company’s name a household word to help your business thrive. For more information please visit: http://www.preparednessmentor.com/.