I just read about an amazing online company. The company’s name is Zappo’s. When Zappo’s first started their online business they only sold shoes. Customers loved how they do business and started to recommend items they wanted to buy from Zappo’s. The customer service at Zappo’s is phenomenal. The company makes the new employees take a four week course in “how to treat customers over the phone.” Four weeks! Zappo’s even has a graduation party at the company once the employee completes the four week program.
The biggest thing I love about Zappo’s is that they offer free shipping--all of the time. Not just free shipping when you order from them, but if you need to send back items as well! I have never heard of a business doing that! Have you? Plus, you can order as many shoes as you’d like--and keep them for 365 days! Unreal!
If you think starting your own online store sounds good, take some tips from Zappo’s. Treat customers with the highest of respect. All too often businesses do not do that these days. Why? Businesses know they can get away with it. If you can keep your customers happy, they will come back to you. According to the CEO of Zappo’s, 75% of customers are repeat customers. That is a huge number!
For your business maybe you want to sell clothing? Jewelry? Scrapbook items? Whatever it is you choose to sell, do a lot of research and make sure the item or items are something people really want to buy. Don’t try to sell something that is so unique no one has even heard of it--much less want to buy it.
If you create your own website, do research on items that can sell well online, offer free shipping and have excellent customer service, you are on your way to creating your own online store just like Zappo’s.
For more information on how to start your own online store, please visit http://www.preparednessmentor.com/.
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